Choosing the technology for a project requires balancing proven software and tools against cutting edge offerings. The former have a track record of success, while the latter come with promises of an efficiency boost. We try to gain the best of both worlds by selecting a single area in the project to fold in new technology and building the rest of the project on a proven platform.

This approach limits the project’s exposure if the new technology turns out to be hype that can’t live up to the reality. Just as importantly, it let’s us embrace new technology so we can keep our development process as efficient as possible.

In future phases of the project we re-examine the new technology we used and determine if it has earned a place among our preferred tools, or if it should be avoided in the future.

Yes. 3rd party APIs are one of the secret weapons that help super-charge an entrepreneur’s idea. Instead of having to develop all functionality from scratch, you can use 3rd party APIs as a foundation to build on.  For a specific example, check out our case study: Navigating A Custom App’s Back-End Cost vs. Functionality.

The vast majority of our customers are working with both time and money constraints. To address these, we’ve found the most efficient way to develop mobile apps is to use a platform that allows us to develop a single mobile app that can be deployed on both iOS and Android. This strategy achieves the goal of producing a high quality mobile app that can be sold in both the Mac and Android app store, at a fraction of the cost of native development.

There are a number of platforms in existence to achieve this strategy. Our preferred is Ionic. Ionic has demonstrated multi-platform success for many years and is backed by a responsive and reputable company.


Our standard UI toolbox consists of Bootstrap and jQuery. These technologies are well proven and have a large following, so finding developers in the future to work on your site won’t be difficult. They also provide a large eco-system of plugins and themes that we can leverage.

Because of our custom development programming experience, we also like that both Bootstrap and jQuery make developing our own custom plugins an easy option.

The majority of our server side code is developed in PHP. To some, PHP is a crufty old programming language that lacks features new languages bring to the table. We’d challenge that opinion. PHP has been well maintained, and the style that we develop software in utilizes its modern enhancements. More importantly, when we develop in PHP we can be confident that there is a large ecosystem of programmers who can maintain and improve the source code should you decide to have a firm, other than Ideas2Executables, work on your code.

In short, we treat the custom software we develop for you as an important asset to your company. We want that asset to be something you’re happy with and can benefit from for many years to come. We believe PHP and other well established technologies help to ensure this goal.

We do not develop native mobile apps. Using a platform that allows us to build an application once and deploy it on both iOS and Android is such a significant cost and time savings, that we can’t justify building individual native apps.

We have developed a wide range of software, from the plugins that power a tech blog, to video education platforms to a simulator to help a professional gambler. And yet, we have never built games. While we are open to the possibility of developing games in the future, we don’t have any experience in this area and would therefore most likely not be the best firm to develop your game idea.

Yes. We have extensive experience developing custom plugins, addons, post types and taxonomies for WordPress. Whether it’s a hard squash bug or a crazy idea for a plugin, we love working on challenging WordPress problems. The thornier, the better!

Yes, we can assist with debugging and enhancing Drupal sites.

Yes, we can assist with debugging and enhancing Joomla sites.